Local SEO Specialist

Description

The Local SEO Specialist will have experience with Local SEO, a passion for establishing strong relationships with their clients, a natural curiosity for website optimization, the ability to partner with content marketing to drive hyper-local content growth, and a knack for being proactive in pursuing growth opportunities for their book of business. At Rankings.io, we are committed to providing end-to-end SEM services, including content creation, technical optimization, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms.

Responsibilities

Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.

Communicate with clients as needed to discuss goals and deliver results

Collaborate with the client’s established data aggregator vendors and partners to boost inbound citation growth

Create, claim, and verify Google Business Profile listings across multiple locations

Optimize core GBP fields: business categories, descriptions, services, products, and attributes

Troubleshoot GBP suspensions, reinstatements, and verification issues

Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments

Assemble reports to develop and present recommendations for clients and rank software to gauge progress and inform the client of the value being provided

Partner with SEO teams and account management to identify geographic keywords to attract local customers and ensure the development of high-quality, optimized local content for the website

Identifying critical client/account issues and escalating them to appropriate executives in a timely manner

Keep up with the SEO (national and local) and AI industry through blogs, publishers, competitive research, etc. and regularly sharing thought leadership

Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells

Requirements

1-2+ years experience doing SEO work for clients within an agency environment

2+ years of experience in local SEO or local SEO listings management for enterprise brand(s)

2 years client facing experience

Desire to lead local strategy for large-growth SEO client

Strong knowledge of Local SEO best practices, Google My Business, GBP API and experience managing and optimizing local listings

Familiarity with Local SEO principles for landing pages, reviews, ratings, and citations management

Experience with keyword research/data mining tools and competitive analysis (Semrush, Ahrefs, etc)

Google Apps (Docs, Sheets, Slides) and Internet proficiency are required

Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)

Benefits

Starting Salary of $55,000

Fully Remote

Unlimited PTO

$100 Wellness Reimbursement Program

Quarterly training stipend for Professional Development

401(k) with 3% Employer match (Safe Harbor)

100% Employer-Paid Health Insurance (For Employee)

What to Expect in the Interview Process

Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.

One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.

Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.

Assessment: Selected candidates will be asked to complete a short assessment before a final interview.